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TRICIA BENEDETTO
Creative Director
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BODEK & RHODES
As creative director for the industry leader in imprintable sportswear,
I continued the work I began with Domsky & Simon to create their in-house creative department to slingshot the brand forward over my tenure of ten-plus years. Total Brand refresh through enhanced creative, oversaw the transformation of production process that yielded efficiencies and cost savings, and nurtured the development of creative team,
in-house and on-site for more than 60 shoot-days per year.
Worked with many reputable companies in showing them how to brand from retail to B2B ie. Adidas, Tommy Hillfiger, American Apparel, Next Level, Gildan, Hanes etc.
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