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NPGA

Revitalized Northland Potatoes with a new logo that resonated with younger growers, sparking excitement and engagement within the association. The logo featured a red "N" with a carrot arrow, symbolizing the direction North, and included state outlines and the tagline "Generations of Flavor." Additionally, the "Potat-Oh-Yeah!" campaign was launched, incorporating digital displays, television, metro buses, and billboards, with local Food Network Chef Molly Yeh as the spokesperson. This campaign significantly increased brand visibility and participation. This comprehensive strategy, from design to execution, successfully modernized Northland Potatoes' image and enhanced its appeal to both growers and consumers

 

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