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TRICIA BENEDETTO
Creative Director
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BRIGHT FARMS
Management of BrightFarms' tradeshow endeavors and public relations was pivotal in the company's rise. Their adept execution led to a lively and engaging booth at the IFPA and SEPC produce shows, amplifying brand recognition and drawing unprecedented foot traffic. Handled the design, planning, logistics, and execution of the booth, marking BrightFarms' debut in the produce industry. Leveraging their industry knowledge, they cultivated actionable lead generation that resonated with the target audience. Additionally, generated buzz through compelling press coverage, enhancing BrightFarms' media visibility and facilitating their industry debut.
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